Alpha Strategies

Why WooCommerce?

There’s a reason we set our clients up on WooCommerce when they’re looking to build or overhaul an e-commerce site. If you have products that you want to sell online, the WooCommerce plugin for WordPress is going to help you ship those goods out your door and into the homes of customers. Not only is this WordPress plugin a free tool, with great analytics tools for ongoing management, but it’s endlessly customizable to suit your individual business needs. You don’t just have to take our word for it–clients we’ve worked with on WooCommerce sites include Harbour Chandler, a locally owned and operated marine supplies and accessories business.

laptop with e-commerce shopping cart on screen

When Harbour Chandler began working with Alpha, they had a Yellow Pages website that did not do them justice. Their e-commerce site lacked customizability and the functionality of their CMS platform prohibited them from being able to add the necessary features to help them get their products out the door. Helping them move to WooCommerce and adding over 3500 products was a massive challenge that was incredibly rewarding because we were able to immediately help them see increased sales as a result.

“Before hiring Alpha strategy our website was dated, not user-friendly and sales were stagnant. Alpha Strategy brought to life the exact vision that I had for my website and online presence. Not only did they create a great looking website that was user-friendly, during the process they helped us navigate the often confusing online marketplace. The finished product was polished, professional, user-friendly, and it immediately started producing results. Since hiring Alpha Strategy, our online sales are up over 200%”. 

– Matt, Owner of Harbour Chandler

The secret is simple: an easy-to-use, convenient shopping experience will lead to sales conversions. That’s especially important when the online shopping trend forecasts that 95% of purchases will be made online by 2040. Because WooCommerce helps make online purchases easy, we want to share more about its features. Below is a list of our favourite aspects of the plugin.


Custom Flexibility

Rather than being held back by limitations from other online shopping platforms or plugins, at WooCommerce you have the ability to create various categories, sales prices, images, and products from simple products to variable or downloadable. You have total control of the checkout process from one-step payment processes to checkout add-ons like gift-wrapping or social account logins, as well as top-level management from viewing orders, and adding discounts or coupons, to offering a variety of shipping options. Everything you can think of that can make the shopping experience easier for your customers you can make a reality with WooCommerce.

We were able to help The Harbour Chandler Organize the structure of their online store, so products and content became easier to navigate. We also created a new layout for product pages, changed the category structure to be more intuitive, set up shipping with new carriers and developed an email retention strategy through the backend of the site, with email marketing campaigns.


User Experience

Not only is WooCommerce designed to make it easy for customers to buy your products in a professionally designed online shop, but it’s also easy-to-use for less technically experienced business owners. Many website owners familiar with WordPress will recognize the WooCommerce interface, which will make it easier to find your way around the back-end. It’s also designed for growth and the expectation of expansion. Modifying the templates can be done at any time to build out as your business expands. 


Built-In Analytics

We believe the best success is well-managed success. Sure, you could set it up and then forget about it, but if you do that you’re not keeping an eye on what’s working and what isn’t, or what pain points shoppers are experiencing in the sales funnel, you may miss out on sales. WooCommerce makes analyzing the performance of your website easy, with stats that range from total sales, sales by date, individual customer statistics, average order totals, and more. 


Extra Functionality

WooCommerce comes with almost everything you need and more–but there’s always room for improvement. It comes with endless extensions, both free and paid. From accounting to reporting and marketing, if you need to take your e-commerce website to the next level WooCommerce apps will help you get there. 

Questions about WooCommerce? Whether you’re already using it and need some help adding functionality, or just starting out and looking for a new e-commerce website build, connect with us today. We’re happy to chat and answer questions to help you on your way.

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