You’ve carefully built your business from the ground up and have a website for your business, but you aren’t getting any traffic to it. We’ve put together a few possible reasons why this might be happening to your website.
1. You just launched it yesterday, and Google hasn’t found it yet
While Google is very advanced, it does not know the second a new website is published. The way search engines map the web is by travelling from site to site through a web of links. When your website is brand new, there are no links pointing to and connecting your website to the rest of the web; Google and other search engines will not find it right away. If you’re like us, you’ll want to speed up the process. Luckily Google provides you with a Free tool to help speed up this process called Google search console. Google Search Console provides many great tools once you sign up for an account including: a mobile friendly test, a place to request indexing and submit a sitemap for your website and see how your pages are performing in the search results for different search terms.
2. Visitors don’t trust your website
A website is often the first impression a potential customer has with your company, so it is essential to convey trustworthiness immediately. Today, 70-80% of people conduct online research BEFORE visiting a store or making a purchase (Blue Corona, 2018). That’s a lot of potential customers that could be turned away from your company due to lack of trust. Let’s take a look at a few areas that people use to form opinions of a website’s trustworthiness:
Website has an SSL Certificate
What is an SSL Certificate and how do I know if my website has one? An SSL certificate encrypts data sent from a website over a secure network. It is easy to tell if a website has one because a website with a SSL certificate will have https in the URL and depending on the browser a green padlock will also be displayed. SSL certificates are pretty much a requirement for websites where visitors submit information via online contact forms, have log-in portals and essential for any ecommerce store accepting payment online. Google has now begun to label websites without one as “not secure” and is also giving ranking boosts to websites that have one installed.
I’m sure you’ve been on a website before that has an awful and confusing navigation structure. How quickly did you leave that site? If you are like us, then you probably left the website in under 10 seconds. People come to websites looking for something, whether its contact information, services offered, pricing details or to shop for products. If they can’t easily find the information, then you will likely lose them as a potential customer. The #1 rule according to web usability expert Steve Krug is “Don’t Make Me Think!” A well-designed website will make this easy for visitors.
Contact information is easily found
There are few things more annoying than going to a website specifically looking for contact information and finally finding it hidden away in some dark corner of a website, or not finding it at all. Normally I wouldn’t go through the effort unless its to get in touch with tech or billing support (Microsoft comes to mind). Most businesses don’t have the luxury of being a large corporation with the market share cornered, so make your contact information, business hours, and services easy to find. An unknown website (or company) that a visitor is visiting for the first time will be looking for signals that the website is trustworthy aka a real website and not a fake. That’s why contact information is so vital.
A professionally designed website
Web design can be the thing that propels your above your competition or pulls you behind your competition. So, what is a well-designed website? The short answer is a website that looks good (things don’t seem out of place or awkward), the purpose of the website is immediately clear when visitors land on your page, it is easy for people to find what they are looking for, and they know what to do next and where to do it. Lastly, have your web design created by Alpha Strategy, we take pride in our ability to create outstanding websites that help your business grow.
3. Your website is slow
Most internet users today expect a website to load in 2 seconds or less and 40% of people will leave a website that takes over 3 seconds to load. Loading times for websites have become increasingly important over the last 5-10 years and has become one of the cornerstones of good web design. Google also uses page loading speed as a ranking factor for search results. A good resource to check page loading times is GT Metrix and will give suggestions on how to improve load times.
Not sure if the reasons above are affecting your website or other reasons we didn’t cover today, we love to talk web design. Book a free discovery call with us today and we can discuss your website and business needs.