Website Management: What, Why, and How?
Creating a website is not an easy task, even with all the DIY website platforms out there at some point you’ll likely need to tweak, reprogram or overhaul the design to customize templates for your individual business needs. After all, your business is not a carbon copy of your competitor’s site, so why would your website fit neatly into a pre-existing layout?
Designing something to suit your needs and convert leads into sales comes with research, strategy, and implementation. But in the end, when you have a site that is tailored to your customers’ needs and your business goals the opportunities for success are built right into the foundation.
That doesn’t mean it’s done, the next important step is website management. As great as your website functions, and as much time as you’ve put into getting it just right before launch, it’s like anything else—from clothes to vehicles and homes, almost everything we own requires some form of regular cleaning, managing, or maintenance.
What Are My Website Management Needs?
This depends on how dynamic your site pages are, to a degree. If you run an e-commerce site, for instance, and have regular updates on stock, managing the new supplies, uploading product details, photos, prices, etc. is all part of ongoing website management. Even with static websites, you will want to look at your analytics over time in order to determine new and ongoing ways to optimize your content and reach key audiences.
It’s also important to stay on top of updates to themes and plugins that make your site look and work the way it does—these require updates just like our smartphones sometimes ask us to install a new version of the software. There’s also domain, hosting and email renewals, as well as conducting regular backups and updates while monitoring the site’s analytics with monthly statistics, reports and recommendations to further improve your site conversion.
Why Website Management is Important?
Not conducting backups and updates means potentially risking the loss of information on your website, and it will detect any increases in security risks. Website maintenance can also ensure your site speed is hitting a rate that is ideal for website visitors and the search engines that are busy ranking your pages in search results. For e-commerce sites or sites that store email signup information, security is extremely important.
How to Opt-In for Ongoing Support
For busy entrepreneurs, outsourcing website maintenance can be a convenient and stress-free way to make sure your website is giving you the best return on investment.
Yes, it will require a monthly retainer for the work, but you can view it as an investment into the growth of your business because acting on changes to functionality based on user-experience will enhance the overall effectiveness of your website, gain authority as an industry leader, and draw a bigger audience over time. Authority and expertise will get you a better ranking in search results and a bigger audience, which can lead to increased sales.
At Alpha Strategy, we recommend retaining our website management services after a website is launched to assist with any support issues that arise and with any updates to content as needed. Reach out to us today at 778-441-2535 or email us at firstname.lastname@example.org and find out more about what we can do to keep your site running smoothly while you take care of your business offline.