This year, don’t rely on brick-and-mortar or traditional print advertising when visibility and revenue opportunities are thriving online.

With billions of online consumers surfing the web every day, and 70,000 search queries on Google happening every second, there’s a lot of potential eyeballs that can be directed back to your business and services.

If you’re not sure where to start, here’s a checklist to help you determine where you want to spend your time and money marketing your Black Friday promotions!

Google Ads

There is really no better form of targeted advertising that produces qualified customer leads than Google ads. You’ll gain the ability to increase revenue by purchasing leads and tailoring your targeted messaging to suit.

What You’ll Need:

  1. A Campaign Strategy – what are you selling, and how are you going to sell it for the best possible customer conversion metrics?
  2. A Landing Page – or product detail page(s) that includes a clear and strong call-to-action to encourage customers to buy what you’re selling.
  3. Ad Copy – include formats for A/B testing, headlines and calls-to-action as required by Google ad formats.
  4. Campaign Set-Up – determine variations with keywords and cost-per-click analytics.
  5. Time – analyze your campaign’s success and tweak according to performance in real-time.
  6. A Retargeting Strategy – present custom follow-up ads to on-the-fence customers.

 

example of a google ad layout on a computer Google ad layout on a website page

YouTube Ads

YouTube is the second most visited site after Google, so if you’re looking for ways to advertise online, you’ll be hard-pressed to find a better platform for reaching your audience. With over two billion unique users, there’s nothing but opportunities here.

What You’ll Need:

  1. A Good Idea – easy right? Just remember, passion and authenticity is everything. Think outside-the-box, get creative, and shoot from the heart.
  2. Video Script – you have three seconds to capture the interest of your audience. Make sure the story delivers the really interesting and important stuff first!
  3. Professional Videographer – the better your video looks, the more interest it will garner. As they say, “dress for the job you want.”
  4. Campaign Set-Up – uploading the video, targeting your audience, providing preview ad copy, and establishing consumer profiles.

photo of a campfire and grill with Harrison Grills & Kickstarter Project wording

Watch full Harrison Grills video.

Facebook Ads

Facebook continues to be the most widely used social media platform out there with 2.45 billion monthly active users. Knowing how to reach your target audience amongst the chaos of people and content will help you convert that audience into paying customers.

What You’ll Need:

  1. A Plan – determine the best fit for what you’re trying to sell–whether it’s a carousel ad, a collection or a single image.
  2. Ad Copy – from long and short versions to a/b testing you’ll want to include variation as well as requirements for headlines, call to actions and links.
  3. Landing page – guide your potential customers towards purchasing/contacting your business, and don’t leave them confused or stuck.
  4. Campaign Set-Up – silo audience demographics like locations, ages, and interests to ad sets.
  5. Time – analyze and manage your ad performance in real-time to get the most out of your investment.
  6. A Retargeting Strategy – present custom follow-up ads to on-the-fence customers.

example of a Facebook Carousel ad for Fishing & Supply store

Example of a Facebook ad for a car dealership

Instagram Ads

Over 200 million Instagram users visit at least one brand profile every day, which is a huge potential reach. We’re not saying your ad will reach the eyeballs of all 200 million users. (Imagine qualifying the leads!) The point is to match what you’re selling to new customers in the crowd.

What You’ll Need:

  1. A Creative Touch – Instagram is highly visual and to engage and interest users you’ll need to get innovative and avoid basic.
  2. Ad Copy – determine the copy that will convert for Instagram audiences and design your copy around your visuals.
  3. Landing Page – a custom page, blog, or promotional products page can act as a closing sales pitch and will typically convert better than a website home page or contact form.
  4. Campaign Set-Up – silo audience demographics like locations, ages, and interests to ad sets.
  5. Time – analyze and manage your ad performance in real-time to get the most out of your investment.

Instagram Ad for a Fishing Supply store featuring BRNKL

Instagram ad for Mustang Integrity Survival Suit HX

Alpha Strategy

That’s us! Our team of creatives includes a professional copywriter, photographers, videographers and PPC ad managers can help you create and implement ad campaigns for your Black Friday sales that will get you seen and get you sales.

What You’ll Need:

  1. A Desire for Help – We’ll work with you to develop a strategy from implementation to final reporting that aligns directly with your goals.
  2. Real-Life Examples – see our case study on a fishing supply store in Nanaimo that took home over $187 in sales from a Facebook ad campaign with us.
  3. Our Contact Info – phone 1-778-441-2535, email info@alphastrategy.co or reach out to us on our website.

Don’t forget about our own Black Friday promtion at Alpha Strategy! Get $3,000 OFF a Shopify website with Alpha Strategy. Learn More!

 

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