A Big One!
Fishing Supply Store Catches Over $187K In Sales From Facebook Ad Campaign
How we made a difference
We worked with a local fishing supply megastore to crush their marketing goals and generate sales with a series of month-long Facebook advertising campaigns.
Total Ad Campaign Impressions:
By the end of the campaign run the ad generated 2,468,219 impressions (people who saw the ad on their Facebook or Instagram feed)
Total Ad Campaign Reach:
A total of 345,795 people clicked the ad for more info.
Total Ad Spend vs. Total Ad Revenue:
With a total of $11,353.61 in ad spend for the campaign, the client saw $187,405.90 in sales—that’s a 1651% return on their investment.
With this success, we’ve also collected relevant target audience data in real time that will help us convert visitors into paying customers for future campaigns.
About This Project
With so much success within Canada, we pushed our campaigns into Washington, Oregon, and then Alaska.
The Covid-19 Factor
For many businesses, this is an ideal time to focus on e-commerce, and building up an audience base, brand awareness and sales when brick-and-mortar foot traffic isn’t a reliable source of revenue.