Squeeky Clean

Cleaning House for Next Level Digital Marketing

Owner of Squeeky Clean, Steph Fitzgerald, was one of Alpha’s first clients. She continues to be an absolute pleasure to work with, and we’ve watched her business grow into an award-winning commercial and residential cleaning company based out of Nanaimo, BC. Steph is an ambitious entrepreneurial force, which helped to create a fun dynamic project to work on.

About This Project

Squeeky Clean initially had a one-page informational website outlining what they were about, a few services they provided, and a couple of testimonials. Steph was ready to level-up and change directions–she was very busy at the time with residential cleaning but wanted to shift predominately towards commercial cleans, while simultaneously increasing her margins on her current services.

Website Redesign

Brand Development

SEO Services

Marketing Campaigns

The Challenges

  • The site had little search engine optimization content
  • There was no consistent branding
  • Services were not well outlined
  • The website was geared towards residential cleaning, instead of the desired commercial services
  • No scheduling app available for employees

Technical Spec

We worked to develop a fully responsive website on a WordPress platform and built out multiple website pages outlining her comprehensive services, and a Request a Free Quote call-to-action. We implemented keyword research and optimized content for improved search engine rankings and provided professional photographs for imagery. We sourced testimonials, added her awards, insurance and bond information, developed a Google Adwords campaign for lead generation and integrated a scheduling application for staff.

How We
Made a difference

Alpha Strategy executed all the tasks we set out to complete, and Steph’s new website produced some of the best results we have seen to date. Squeeky Clean now ranks either first on the page, or near the top of the first page, for most of the keywords that we promoted on the website. Commercial cleaning was the main focus of change for the website and her business, and with our help, Squeeky Clean is now fourth on the first page when searching “Commercial Cleaning Nanaimo” on Google.

The fresh website and the improved search engine rankings have improved her call volume immensely. Since the website was completed, Steph has increased commercial cleaning business as well as increasing her margins on different residential services.

We are currently researching scheduling and payment applications to better assist Steph and her team in the field, and we maintain and update her website, as we are constantly working with her to innovate her web presence.