Welcome to the March installment of our Quick Marketing Wins video series, where we feature a member of the Alpha Team who dishes out some great digital marketing tips.

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What Do We Mean by “UX”?

 UX stands for “user experience.” It’s in paying attention to the details to create a flawless and interesting experience for users of your website, which can lead to more high-quality leads and sales.  

An important factor for a good user-experience is consistency. Consistency is key for colours, fonts, images, and page to page design. 

In the video above, our web developer Jason Goode shows you some things to think about when you’re mapping out the user journey on your site.  

About Our Expert


What is your hidden talent?

Ever since I was young, I enjoyed fixing problems, especially tech-oriented ones. I have fond memories of helping my Grandma with her windows 95 issues back in the day. These days I am still tinkering with tech-related hardware, such as the Raspberry Pi.

What is the name of the last book you read?

The last book I have read is the Marvel Encyclopedia.

Who is the most inspiring person in your life?

The most inspiring person would have to be Keanu Reeves. He is a great actor and is down to earth, especially for the type of business he is in. He was secretly donating millions to children’s charities. He also gave away an estimated $75 million dollars to the Matrix team. That is very generous!

What do you like most about working at Alpha Strategy?

I enjoy working at Alpha Strategy for many reasons. My number one reason would have to be the quality of work we put into our projects. We go the extra mile to keep our clients happy.

What do you like most about working with clients?

I like building great relationships with our clients and enjoy hearing positive feedback. We have some outstanding clients, I would have to say!

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