Ten Social Media Marketing Tips You Didn’t Know

Ten Social Media Marketing Tips You Didn’t Know

If it feels like you need a Ph.D. to navigate the wide world of social media marketing and understand how to use them for building your business, branding and customer leads you’re not alone! There are endless platforms, some disappearing as fast as others appear, and...
Why Google Ads?

Why Google Ads?

Google Ads (once known as Google AdWords) has been going strong for about 20 years now and while it may have started off a bit clunky and restricted, much like the Internet of yore, this advertising tool has grown exponentially to become a well-oiled and hugely...
A Short History of Digital Marketing

A Short History of Digital Marketing

Back when I started in marketing over a decade ago, I was in charge of ordering newspaper ads, tri-fold brochures, rack cards, one-pagers, handouts, flyers, etc. and while some of these are still popular-ish today (who doesn’t like to fidget with a restaurant tri-fold...
Personalize Your Brand With Email Marketing

Personalize Your Brand With Email Marketing

Email marketing has been around for years, everyone’s inbox reflects the ongoing pursuit of companies trying to lure us into deals, promos, sales, surveys, and other engagement strategies. How often are you hooked? The answer is probably “not often.” You likely trash...