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8 Ways to Increase Shopping Sales On Your E-Commerce Website

Have you recently finished building an e-commerce website and started selling your products online? Congratulations! Getting an online shopping site set-up for your business is a big undertaking, with huge rewards. Growing your customer base, offering excellent customer service, and easy purchasing/shipping will only accelerate your revenue over time.

shopping cart for e-commerce website beside laptop

We want to help you optimize that revenue sooner than later. In the online world today, there are so many easy ways to tweak your e-commerce site for a boost in sales, while increasing the satisfaction of your online customers. If you’ve got the basics down of products + cart = sale, great. But there’s always room for improvement, and we’ve got some tips to further tweak the shopping experience and get those  carts converting.

Secure your website: if you haven’t yet installed an SSL certificate for your website, you’re turning customers away immediately. According to HubSpot’s marketing statistics for 2019, 84% of shoppers won’t purchase from an unsecured website. Not sure what an SSL certificate is or how to secure one? Ask us! 

Newsletter Incentives to Shop Online: one of the easiest ways to get potential customers shopping on your site is through newsletter sign-up or member incentives. Offering 10% off to new sign-ups, or promos for existing members, is attractive to new and returning customers. According to VoucherCloud, approximately 57% of consumers are more willing to complete a first-time purchase when they’re given a deal. The availability of a deal influences 63% of general shoppers when deciding on making a purchase. 

Search Options for Increased Purchases: Make sure you’re offering different types of search functionalities in your site’s search categories. Allowing users to search all items, and search by cost (for example, lowest to highest), as well as sort by best match, staff picks, new arrivals, best sellers, alphabetical, etc., will enable customers to find exactly what they’re looking for easily, and effectively. 

Saved Cart Items for Sales Funnel Flow: if you don’t have the functionality to allow shoppers to save their cart items so that they appear in the cart the next time they visit your website, you’ll tie a knot in your sales funnel. About 55% of online shoppers abandon their cart before purchase with the intention of saving the items in their cart to buy later. If those items have disappeared the next time they visit, you’ve just made it harder for them to follow through. If you want to get really creative, try an email campaign reminding your shoppers with saved cart items that they forgot to checkout!

Guest Checkouts for Private Shoppers: One of the biggest barriers to conversions during the checkout process is the requirement that your shoppers create an account. Yes, it’s important to have the option–after all, you need their email to send them all the great news about stuff they’ll want, but not allowing them the option to checkout as a guest can cost you. Remember; the shopping experience is all about trust. In order to build trust, let your shoppers be discreet, and anonymous until they’ve developed a relationship with your business. Chances are if they consistently receive positive customer service they’ll eventually sign-up to shop online as returning, loyal customers. 

Add-Ons to Assist Customers: There are many ways to get creative and be helpful by presenting your shoppers with relevant add-ons. Take a look at your competitor sites and move through their check-out process to see what add-ons they’re offering. Featuring items under the cart summary  in categories like “Popular Products,” “Similar Products,” “You Might Also Need,” or “Recently Viewed” can encourage shoppers to grab that item they’ve been eyeballing, help them realize they’ve forgotten something, or catch their interest with an item they didn’t see during their search. This can all increase the potential revenue from a cart transaction. Don’t show items for the sake of it–personalize your shoppers’ experience and assist them as your brick-and-mortar staff would.

Auto-Scrolling Bookmarks: There’s little that is more frustrating than clicking into a product detail page only to return to the products page and lose track of where you were browsing. Your site’s functionality should auto-scroll the shopper to the product section they were last at, otherwise, the shopper will be forced to manually do the work of scrolling themselves back down to the section they were browsing. It might not seem like a big deal, but on e-commerce sites user experience can make or break your revenue stream. All instances where you can streamline your shopping options will increase your chances of seeing customers through to checkouts.

Easy and Flexible Payment Options: From credit cards to PayPal, or downpayment options via PayBright, there should be no barriers to payment in today’s online marketplace. Additional convenience of saving a customer’s credit card info is also functionality available now–so that the next time they make a purchase they only need to enter their security code. Think about how you shop, and what you need in order to make a purchase. Don’t overlook those needs! One out of four shoppers will abandon a cart because of a long and/or complicated checkout process. The more options you have for your potential customers, the more chances you have of helping them press the “confirm purchase” button. 

Do you want to talk about you can take your e-commerce website to the next level? At Alpha Strategy, we review sales funnels, identify areas for improvement, and strategize a game plans for optimizing cart conversions. Connect with us at (778) 441-2535 or

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