Welcome to our Quick Marketing Wins series, where we feature a video with a member of the Alpha Team who has a great digital marketing tip to share.

What Do We Mean by “Better”?


We mean photos that will attract customers, not turn them away. Often, the power of photography doesn’t play enough importance on websites.

22% of online product returns are because the ordered items look different than in the photos – Weebly.com

Photos might be thrown together as an afterthought due to time constraints, or perhaps your website is relying on stock images that are acting as placeholders for when you can afford that professional shoot. 

With a bit of careful thought and planning though, professional-looking photos CAN be achieved on a DIY budget.

In the video above, our marketing expert Elissa Landry walks you through a few easy tips that can help you achieve professional looking images without the cost

About Our Expert

a montage of how to video screeshots for digital marketing

What is your hidden talent?

I would have to say my hidden talent is baking! My favourite to make is chocolate chip banana muffins, but I have a sweet tooth, so I like making all sorts of treats.

What is the name of the last book you read?

Becoming was the last book I completed ha-ha. I have a few others on the go, but I am a pretty slow reader, so I haven’t gotten far.

Who is the most inspiring person in your life?

I have a friend/mentor who is a fabulous mom of two girls, a hard-working nurse, and a leader in my church community. She inspires me because she seems to have a never-ending abundance of grace and love to share with others while still being humble and transparent about how real life.

What do you like most about working at Alpha Strategy?

I love the creative team! When we’re able to work together on projects and collaborate and use all our talents to create something is great!

What do you like most about working with clients?

I like being able to hear about the client’s passion for their business or product and helping them create a video that captures that passion.

Do you have a question for Elissa, or someone else on our team? Ask us!

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